Good sales are not about luck—they are about good positioning.
When you know your focus—whether it is speed, price, or quality—every conversation with a customer becomes stronger and more confident.
You are not just selling windows or doors. You are selling a clear promise.
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Main Point:
Your focus should guide every step of your sales talk.
When you stay consistent with your focus, customers feel safer and more ready to buy.
Clear messages build trust—and trust leads to sales.
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Examples for Selling in the Window & Door Industry:
✅ Speed Focus:
If your strength is fast delivery, highlight it early.
Say something like:
“Choose our QuickFit service—your new windows ready in one week.”
Busy customers, like families planning a move or landlords between tenants, will love this solution.
Sales Tip: Always mention exact timelines to make your promise feel real.
✅ Price Focus:
If your strength is offering great prices, make it simple and clear.
Offer a “Starter Pack” of basic white PVC windows.
Use direct wording like:
“Only €199 per window!”
This makes the decision fast and easy for customers who are comparing offers.
Sales Tip: Show price examples on your flyers or website, so customers feel savings right away.
✅ Quality Focus:
If your strength is premium quality, focus on long-term benefits.
Say:
“Our Elite range windows come with a 10-year warranty and can save you up to 30% on your heating bills over ten years.”
This message speaks to homeowners who want to invest smartly in their property.
Sales Tip: Bring printed case studies or customer reviews that prove your quality.
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Key Tip:
Always adapt your words to match your positioning.
If you promise speed, use words like “fast,” “in one week,” or “no waiting.”
If you promise price, say “save money,” “affordable,” or “best value.”
If you promise quality, use phrases like “long-lasting,” “premium materials,” or “energy savings.”
Clear promises create strong trust—and trust closes deals.
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Conclusion
Sales success is not about pushing harder.
It’s about making the right promise and keeping it simple and strong.
When you sell based on your clear positioning, you make it easy for customers to say “yes.”
Stay true to your focus—speed, price, or quality—and you will win more customers, faster.