Business English - Marketing New Products
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In this lesson, students will share their experiences of product development and marketing. They will look at the 8 stage process of product development and develop questions that they can use to examine new product ideas together.
Aims
Level: B2 +
Materials:
Aims
- To enable students to engage in discussing new products and how to market them
- To develop students’ abilities to ask and answer questions about product marketing
Level: B2 +
Materials:
- Presentation (Demo copy): http://bit.ly/pm-pres
- Vocabulary activity: http://bit.ly/pm-vocab
- Summary activity: http://bit.ly/pm-summary
- Product evaluation activity: http://bit.ly/pm-products
- Vocabulary revision task: http://bit.ly/pm-revision
- Speaking activity: http://bit.ly/pm-pron (Chrome browser only)
