Business English - Marketing - The 4 Ps

In this lesson, students will share their experience and knowledge of different types of marketing and discuss the key concepts of marketing. They will then work together to create a marketing plan for a product.

Aims

• To enable students to talk about different types of marketing and the 4 Ps of marketing.

Time: 90 mins +

Level: B2 +

Materials:

• Presentation: http://bit.ly/4ps-demo-pres
• Vocabulary activity: http://bit.ly/4ps-demo-pres
• Question forming activity: http://bit.ly/4ps-qs
• Reading - Types of marketing: http://bit.ly/text-4ps
• Simulation activity: http://bit.ly/sim-4ps
• Speaking activity: http://bit.ly/4ps-Qs (Chrome browser only)