Business English - Influencer Marketing

Influencer marketing has become one of the top priorities for companies wishing to establish their brand and increase sales. In this lesson, students will explore some of the issues involved in hiring an influencer, listen to 3 business people sharing their experience and create an influencer profile for a selection of branded products.

Aims

• To enable students to understand and talk about influencer marketing.

Time: 60 mins +

Level: B1 +

Materials:

• Teachers' Guide: (PDF)
• Presentation: Demonstration copy
• Reading 1: https://bit.ly/2Y3jhZ7
• Reading 2: https://bit.ly/3B5dPn4
• Audio 1: https://bit.ly/3B5aLav
• Audio 2: https://bit.ly/3l1Hrwf
• Audio 3: https://bit.ly/3osxwBJ
• Influencer profile: https://bit.ly/3D4rZ8z
• Product information: https://bit.ly/3iqwxOI
• Reflection task: https://bit.ly/2ZUmWJT