Boutique Hotel Brand Story & Guest Persona Workbook: Brand Story, Persona and Voice Templates for Small Hotels
Full description
For owners and marketing leads of boutique hotels and small independent properties who need one place for the brand story, the guest personas and the visual rules. The workbook holds 36 story prompts in six sections with a test for length, avoid words and sentence length, six persona cards with revenue value after commission and a fit matrix of 12 attributes, and a 48-item visual standards checklist with weights, review dates and flags. The Word guide gives the workshop plan, the interview and worksheet forms, the voice and review-reply rules, the photography shot list, format sizes and the approval route.
What is inside
- Brand_Story_and_Persona_Workbook.xlsx: 7 tabs, 770 formulas, 3 native charts, 25 drop-down and input rules, no macros
- Story Prompts: 36 prompts in 6 sections with used-in, word limit, sample answers, words, avoid hits, vocabulary hits, sentence length and status
- Personas: 6 persona cards, value after commission, 12 attributes scored against the hotel, gap grid, fit score and focus call
- Visual Standards: 48 checks in 8 categories with priority weights, status, due dates, weighted score and flags
- Dashboard: 7 KPI tiles, a check tile, 3 summary tables and 3 charts; Settings with tone scales, voice words and lists
- Checks: 8 integrity checks, all OK on the sample data
- Brand_Story_and_Persona_Guide.docx and PDF: 10 pages with workshop plan, worksheet and interview forms, voice rules, shot list, format sizes, approval route and a worked example read from the workbook
- README.txt and LICENSE-and-Terms.txt
How it works
- Enter the as-of date, commission, promise, pillars, tone positions and your avoid words on Settings.
- Run the workshop from the guide and type each answer on Story Prompts. Fix every answer that is not Ready.
- Replace the sample persona cards with your own guests and rate the hotel on each attribute. Read the fit score, the biggest gap and the focus call.
- Score the visual standards, fix the red items and review the sheet on the interval you set.
Details
- Formats: 1 Excel workbook (.xlsx) and 1 guide in Word (.docx) and PDF, English
- Software: Excel 2016 or later, or LibreOffice Calc 7 or later; any word processor that opens .docx
- No macros, no external links, no data tables, no array formulas
- 3 files plus README and license; instant digital download
Good to know
- Sample data is illustrative. Replace it with your own guest, rate and brand data.
- The tone test finds the words on your lists. It does not judge style, so read every answer aloud.
- Platform commission, image sizes and print specifications change; rules on consent and advertising differ by place. These files are management tools, not legal or advertising advice. Verify local requirements.
- Single-user license. Do not redistribute.
FAQ
Does it write the brand story for me?
No. It gives you 36 prompts, checks each answer against your own rules and shows what to fix. The text is yours.
How are personas scored?
Each persona rates 12 attributes from 1 to 5. Fit = sum of importance x hotel strength / (5 x sum of importance). Gaps are importance minus strength.
Can I change the avoid words and brand vocabulary?
Yes. Both are lists on Settings with spare rows. The Status column on Story Prompts follows your lists.
Can I add more prompts or standards?
Yes. Story Prompts has 4 spare rows and Visual Standards has 6. Formulas and totals already include them.
Do I need macros?
No. Every result is a standard worksheet formula.
