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Elevate Coaching Academy

A Higher Standard of Real Estate Coaching

Join Us!

Our Next Live Open Q&A Session


Date: Tuesday, October 27th


Format: Live, Interactive 30-Minute Q&A

Have questions about how to create processes that are scalable, standards that eliminate decision fatigue, or how to build trust-based influence?


Experience Elevate Coaching Academy live in a free, interactive 30-minute session.


Why Elevate Coaching?

Traditional real estate coaching pushes canned scripts and aggressive sales tactics. Elevate focuses on what actually scales: clear standards, trust-based influence, and documented processes that deliver a signature client experience every single time.


When real estate evolved, traditional coaching got left behind.



For decades, the industry has relied on an outdated playbook: memorize the script, present the slick pitch, push your value proposition, and chase every deal at the expense of your life.


Rica founded Elevate Coaching Academy to break that cycle. Elevate is built on trust-based influence, intentional listening, scalable processes, and uncompromising standards. Instead of forcing you onto a sales treadmill, we teach you how to lead client conversations with quiet authority and deep trust.


We don't just tell you to build better systems—we partner with you to engineer the exact operational processes your business needs.

It’s time to stop running your business on hustle and start running it on standards.


My mission is simple: to leave this industry better than I found it."


Over my 20+ years in real estate, I’ve experienced the industry from every angle—as an active agent, a coaching client with six top real estate coaching companies, and a coach for two of those companies.


While real estate provided me with the freedom to put family first and build lifelong relationships, I also saw where industry coaching was falling short.


Too often, traditional brokerages turn dedicated agents into commodities, teaching us to memorize the exact same scripts and objection handlers instead of real business standards. The result? Overwhelm, burnout, and costly errors that ultimately do not put the clients' best interest first.


I founded Elevate Coaching Academy to disrupt that cycle. My mission is to coach & mentor agents on building scalable processes, uncompromising standards, and trust-based influence through intentional listening, emotional intelligence & empathy.


I still actively serve my real estate clients today, and through Elevate Coaching Academy, I’m giving back by helping agents master their craft, protect their well-being, and elevate our entire profession.

3 Pillars to Elevate Your Business

Scalable Processes

Build Repeatable Systems


Stop reinventing the wheel on every transaction. We help you build step-by-step operational workflows that bring total clarity to your daily work. Documented processes eliminate chaos and empower your business to deliver a signature, high-touch experience every single time.

Professional Standards

Eliminate Decision Fatigue


Establish firm operational boundaries around how you manage your calendar & protect your commission. Clear non-negotiable standards mean you never have to second-guess your value or negotiate with yourself. We guide you in setting up SOPs so your business runs smoothly and protects your quality of life.

Trust-Based Influence

Listen. Connect. Influence


Ditch aggressive pitches, canned scripts, and high-pressure presentations. Master intentional listening grounded in emotional intelligence and empathy to build authentic trust—ensuring your clients feel genuinely heard, understood, and confident in your guidance.

The Seller System

$249.00

The Buyer System

$199.00

Daily Processes

$199.00

Events & Marketing

$199.00

The Complete Elevate Master Bundle

$695.00

Elevate Small Group Coaching

1 :1 Coaching

What people are saying

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Rica is an incredible coach! My experience in her program was truly amazing. From start to finish, everything flowed seamlessly,

Rica’s deep knowledge of leveraging Follow Up Boss to build a well-oiled referral business is truly astounding. I feel her course has set us up for incredible success in the future.

Thank you for creating such an impactful and transformative experience!

— DARCEY K. ARENA, Founder, Casa Divina Real Estate

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Rica's calm, caring, curious approach has taught me how to hold someone's hand verbally. Emphatically, with tact, I can gently, lovingly help them reach their highest emotional goals with the best personal and financial outcomes. I call Rica the velvet sledgehammer. I think I will change that to pure, sweet velvet. I am a work in progress. Rica is getting me there. 

— Dønna Marie Baldwin, Realtor®

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Rica's checklists have been all things I was expecting and more: organized, methodical and fully comprehensive. She has been above and beyond generous with sharing her secret sauce with us.. I have recently used the seller process and marketing timeline in a listing appt!

— YVETTE STOUT - The Agency | Silicon Valley, CA

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Rica has been very helpful in pushing me forward in multiple aspects of my business. She has helped me get my CRM organized, get strategic about time blocking and daily work as well as client engagement activities such as client event planning for the year. I am grateful for Rica's expertise and perspective and would recommend her to anyone looking to grow their business.

— Nicole Jacobs, Dana Point, CA

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Rica has been an invaluable asset to my real estate career. She is a highly-focused teacher who discerns her clients' needs quickly and provides clear and insightful instruction. As a coach, she has that rare ability to connect through the heart, motivating with empathy and a ceaseless belief in what her clients can and will accomplish. Anyone seeking to change their lives for the better are deeply fortunate to have Rica in their corner. 

— Susan Selkirk, Realtor

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I hired Rica for coaching with Follow up Boss and it was exactly what I was looking for! She taught it at the perfect pace for someone who has experience with it and someone who is new with it. I've been in the business for 20 years now. I wish I had the mindset training back in the early days of my career that Rica teaches. If you are looking at how to prevent burnout or to work through burnout you are experiencing, I recommend signing up with any coaching that Rica is doing! 

— Val Vandervort, Veritas Homes

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Rica runs her business with such precise care—it was both exciting and empowering to learn from someone who thrives on the specifics. Rica’s patience and calm made even the most intimidating topics feel manageable. She gave me permission to dig deep into every corner of my business and hold myself accountable. I’m walking away with a clear path forward and plenty of purposeful homework. Rica showed us how to take small steps, track progress, and build consistency.

I’d take another course with Rica anytime—she’s a consummate professional and a truly caring guide.

— Amy Greenberg

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I signed up with Rica to help me reset my process for CRM, time blocking, and process management. I've never seen such a meticulous process. She doesn't leave anything to chance. I learned a lot from Rica and will continue to do so in the future. I highly recommend Rica to help you be accountable and grow your business in a methodical and efficient manner.

— Sonya Chun Los Angeles, CA

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What’s fantastic about Rica, besides the fact that she’s a lovely person, she’s serious about the way she runs her business. While I learned so much along the way I also got a glimpse into her point of view, her standards and philosophy, which are heartfelt, ethical, and top-notch.  Rica likes the concept of a process so much (here) she has created a “process” to create every “process” you’ll need. Beginning to end. I am beyond grateful to have found her class because slowly, steadily, I am doing what didn’t seem possible. My mind has expanded and deals are appearing. Working with Rica has been an absolute game changer. 

— S u z a n n e C a r n e y, Realtor

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The most valuable takeaway for me? Customized client checklists that I now use religiously. These are more than just lists—they are a living, breathing guide that reminds me not to skip steps. Allowing me to consistently deliver the care and detail my clients deserve all while keeping me on track. 

I now have a system in place that continues to evolve. I’m able to add new ideas and steps as I grow, and that kind of structure brings such peace of mind.

To Rica—thank you for your wisdom, support, and generosity. You are a rock star. Your systems and processes are awe-inspiring. I hope to emulate more if only a little. I feel better equipped and more confident because of you. 

— JoAnn Donahue

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I was an experienced team agent in a new market building a solo business for the first time, and I had no clue where to start. Rica was a wonderful guide in setting up the basic foundations of our new business. She advised on everything from what kind of corporate entity to form and how to pay ourselves, to effective uses of our time on a daily basis. She helped us establish processes for buyers and sellers, she held us accountable on our marketing plans and community outreach, she helped us role play through difficult conversations, and was also a positive voice of encouragement. We would definitely recommend her.

— Blake Hood Austin, TX

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This business is so difficult.  And I thought it was just me. 

I would say what I have learned  can be aligned with the Serenity Prayer 

Grant me the serenity to accept the things I cannot change  -  the market, economy, media, emergencies, natural events, other people and reactions from other people, or how they respond. 

The courage to change the things I can. - Rica’s class: Process - checklists, templates, good ideas - tested, defined, documented and how to store them.  Overall approach - follow up, cadence, professionalism, community building. 

And the wisdom to know the difference.     

I finally found a way to address these two things. Slowly. 

— Suzanne Carney

Blog Posts

Is your database built for real relationships—or is it just an expensive list of contacts?
Most real estate agents don't actually have a lead follow up problem—they have a database management problem. You buy a powerful CRM like Follow Up Boss, set up a few basic stages, and within six months, it becomes a digital graveyard of untagged co...
Read More
Why the Real Estate Industry’s “Hustle Culture” Is Broken (And What to Build Instead)
For decades, traditional real estate coaching has operated on a single, exhausting premise: do more. Make 100 cold calls, memorize aggressive objection scripts, push your listing presentation, and chase every deal at all costs. We’ve glorified the 8...
Read More
The Lost Art of Listening: How Trust-Based Influence Beats Memorized Scripts
If you’ve been in real estate for any length of time, you’ve likely been taught to handle objections using rigid scripts. "If the client says X, you say Y." The problem with canned scripts is simple: clients can tell when you're just waiting for you...
Read More

FAQs

Take the Next Step in Your Real Estate Career

Ready to ditch cookie-cutter scripts and master your craft? Reach out today to discuss your goals.