6 Selly Alternatives for Selling Online in 2026

Selly is an online platform for selling products. However, this ecommerce platform is known for its high fees, lack of product variety, gated features, and more. As a result, more sellers are looking for Selly alternatives that may be a better fit for them. If you’re looking for sites similar to Selly but with a broader range, lower fees, and better features, you’ll definitely find a few options on this list.

Why People Are Looking for a Selly Alternative

1. High fees

Many people are looking for Selly alternatives due to the high fees. On this platform, you’ll pay a 2.5% transaction fee on sales over $9.99, plus a monthly subscription fee. Unlike most platforms, you can accept payments in cryptocurrency. Unfortunately, that means you’ll also have to pay mining fees, which can add up fast.

2. Lack of product variety

Some may prefer Selly alternatives because you can only sell license keys, digital downloads, and services on this platform. If you wanted to sell online courses, memberships, or physical products, it might not be the best platform for you. This article lists Selly alternatives that let you sell a wide range of product types, with specialized features that help you sell more products and earn higher profits.

3. Limited customization

Selly alternatives might offer more customization options than Selly itself. You are limited by the inability to modify the source code, unlike with open-source solutions. While users can add custom domains or fields, they can’t restructure the store’s layout. Only basic layout changes can be done.

6 Selly Alternatives for Selling Online in 2026

1. Payhip

Payhip is the ultimate Selly alternative, allowing you to sell anything. You can choose to sell a greater variety of products on this platform, allowing you to earn even more money from having a greater selection of products. Overall, each product type comes with unique features, such as quizzes and drip content for courses, PDF stamping for ebooks, license keys for software, and more.

You also won’t need to worry about tax management, as this Selly alternative will manage your VAT and sales tax in the EU and UK for you, allowing you to focus on your business.

This Selly alternative is also feature-rich. Plus, all features are available on all plans. You can access marketing tools, dozens of payment gateways to reach a global audience, build a blog, and so much more. All of these features allow you to earn more money online, so you can build a thriving business.

PRICING

Payhip offers three pricing plans: a free plan with reduced transaction fees for beginners, and a paid plan for high-volume sellers that lets them sell at scale without transaction fees. All plans, including the free one, come with all features, unlimited products, and unlimited revenue potential. Other Selly alternatives cap how much you can earn before you’re forced to upgrade your plan.

Free Forever

• $0/month
• 5% transaction fee

Plus

• $29/month
• 2% transaction fee

Pro

• $99/month
• No transaction fee

PROS

• Sell anything: digital downloads, online courses, coaching, software, memberships, and physical products with specialized features for each
• Build a brand on your own website or embed on an existing website
• Get VAT and sales tax handled and managed by Payhip
• 24/7 support to troubleshoot issues or access advice
• Increase conversions with built-in marketing tools, like affiliate marketing, upselling, and cross-selling, and more
• Access over 100 payment gateways like PayPal, Stripe, Apple Pay, Google Pay, and more
• Get direct integrations with popular email providers to build email lists
• Fully customize your website with various free themes
• Connect your own custom domain or use a free subdomain
• Build a blog to drive organic traffic to your website
• Instant payouts
• Has a marketplace where you can sell your products with no additional fees

CONS

• Doesn’t allow you to sell in cryptocurrencies

2. Gumroad

Gumroad is a Selly alternative with no monthly subscriptions but rather high transaction fees. The most disappointing aspect of Gumroad is that if your customer refunds a product, you’ll still have to pay those transaction fees and won’t be refunded the full amount.

Gumroad has a popular marketplace where you can sell your digital products to its existing audience. Unfortunately, any sales made by affiliates or through that marketplace incur a 30% fee, making it an expensive platform for selling.

The platform also has various rules governing the sale of physical products, including a ban on dropshipping. Overall, if you want to sell physical goods online, you’re better off choosing another Selly alternative instead.

PRICING

Gumroad is a Selly alternative that’s rather expensive. Not only do you have to pay high transaction fees, but you also don’t get any of your fees refunded when customers refund orders. For instance, if you get a refund from Gumroad’s marketplace, you’ll forever lose 30% of that fee to Gumroad.

Gumroad Pricing

• 10% + $0.50 per transaction
• 30% per transaction via the marketplace
• 2.9% + $0.30 credit card processing fee
• 3% fee for instant payouts
• Gumroad doesn’t refund fees when customers refund orders

PROS

• No upfront costs
• Built-in marketing tools for email marketing, coupons, and more

CONS

• High 10% transaction fee with no reduction for high-volume sellers
• Limited store customization, with most stores looking the same
• High marketplace fees with no refunded fees when customers refund orders
• Slower payout periods with a minimum balance of $100
• Customers don’t get full access to customer data, such as email lists
• Less suitable for large-scale e-commerce businesses
• Not ideal for selling physical products

3. Shopify

Shopify is a popular Selly alternative. Unfortunately, the costs of running a store on this platform can skyrocket quickly. Shopify lacks built-in tools, so most sellers use third-party themes and apps, which can get costly. Plus, Shopify charges fees for its POS system and its monthly subscription. Overall, it’s not a cost-effective solution for sellers.

Shopify is primarily known as a platform for selling physical products. Unfortunately, it’s not the best platform to sell online courses, memberships, coaching services, digital downloads, or software. Some Selly alternatives allow you to sell both physical and digital products, offering you a greater variety in products to sell.

PRICING

Shopify has four pricing plans, each costing much more than the previous one. While the $39 plan gives you access to some features, the best features are likely in the Advanced plan, which costs $399/month and may be too steep for some sellers. Plus, their Plus plan starts at $2,300, but it can be much higher if your sales volume is high.

Basic

• $39/month
• 2.9% + $0.30 credit card processing fee

Grow

• $105/month
• 2.7% + $0.30 credit card processing fee

Advanced

• $399/month
• 2.5% + $0.30 credit card processing fee

Plus

• Starting $2,300/month
• 2.25% + $0.30 credit card processing fee

PROS

• Thousands of apps and integrations
• Supports large and complex businesses
• Has a POS for selling in-person

CONS

• Higher total costs due to third-party apps
• Lack of native built-in tools requiring third-party integrations
• Additional transaction fees on top of subscriptions when not using Shopify Payments
• Coding knowledge required for editing Liquid
• Not designed for selling digital products
• Hard to migrate to another platform once the store is built
• Not ideal for blogging or content-based websites
• Slow response times from support
• Customer and order history can’t be exported easily

4. Podia

Podia is a Selly alternative that lets you sell courses, communities, and digital products. However, serials, crypto, and physical products aren’t really products you can easily sell on the platform.

Podia is also more expensive than Selly, with both a monthly subscription and transaction fees that are much higher. Plus, there’s no free plan for you to use as a beginner as you work to get your first few sales.

PRICING

Podia has two pricing plans, which can be expensive when you factor in subscription and transaction fees. On top of
that, certain features, like affiliate marketing, require you to be on the highest-tier plan.

Mover

• $39/month
• 5% transaction fee

Shaker

• $89/month
• No transaction fees

PROS

• Built-in community functionality
• Advanced course creation features

CONS

• Not designed for selling physical products
• Limited customization for branding
• Minimal marketing features
• No free plan available
• No native affiliate program on the Mover plan
• Charges both a subscription and a transaction fee on the Mover plan
• No native mobile app
• Lacks crypto payments
• Lacks serial keys, activation codes, and license keys

5. Lemon Squeezy

Lemon Squeezy is one of the Selly alternatives that can be pricey for sellers. The transaction fees are ideal for beginners, but for high-volume sellers, they can cost thousands of dollars, far outweighing the fees of traditional platforms. Plus, the platform only offers payouts twice a month, with a 13-day holding period between them.

Some sellers noted that after Stripe’s acquisition, businesses built on the platform were more likely to be banned without warning or explanation. Stripe tends to have stricter terms of service, so reading them before signing up is ideal to prevent future bans.

PRICING

Lemon Squeezy has only one price, which is rather limiting for high-volume sellers. At scale, it can be expensive to give up such a high transaction fee per sale, as it could cost you thousands a month.

Lemon Squeezy Pricing

• 5% + $0.50 per transaction

PROS

• Acts as a Merchant of Record
• Ideal for software companies with license keys
• No monthly subscriptions

CONS

• No reduction in transaction costs for high-volume sellers
• Hidden fees, such as for international credit cards, etc
• Delayed payouts with a 13-day hold
• Acquired by Stripe, which has stricter terms than the previous owners
• Pricing tends to be US-based, costing buyers currency conversion fees
• Not ideal for selling physical products

6. Sellfy

Sellfy offers no free plan. Unfortunately, most sellers are required to sell with PayPal and Stripe, limiting options for international users who prefer a broader range of payment gateways.

Sellfy allows you to create a print-on-demand business, but it’s less suitable for selling digital downloads or crypto.

Unfortunately, you also won’t own your customer data should you decide to migrate to a new platform. Thus, making another Selly alternative a better choice for sellers who might prefer another platform as they scale.

PRICING

Sellfy has three pricing plans. Unfortunately, they don’t offer a free plan, which can make it more expensive for beginners or those struggling to get sales.

Starter

• $29/month

Business

• $79/month

Premium

• $159/month

PROS

• Allows you to create a print-on-demand business
• Built-in affiliate program for creators to create their own affiliate network

CONS

• Higher pricing with no free plan
• Limited design flexibility with basic templates
• Sales limits where sellers are forced into plan upgrades after hitting certain targets
• Limited payment gateways
• Can’t export marketing or affiliate list if migrating to a new site
• Not ideal for selling digital goods

FAQ

What are the best Selly alternatives in 2026?

The best Selly alternatives are Payhip, Gumroad, Podia, and Lemon Squeezy. Each platform offers unique features that allow you to sell products online.

Why are people switching away from Selly?

People are switching away from Selly due to high fees, limited product variety, and limited customization options.

Which Selly alternative has the lowest fees?

The Selly alternative with the lowest fees is Payhip, which offers a free plan with a 5% transaction fee that drops to 0% with a Pro subscription.

What is the easiest Selly alternative for beginners?

The easiest Selly alternative for beginners is Payhip, which lets you build an online store in minutes and start selling immediately. You’ll also have the marketing tools and features you need to sell all sorts of products with ease, and no coding experience is needed.

Which Selly alternative is best for digital downloads?

The Selly alternative best for digital downloads is Payhip, where you can PDF-stamp ebooks to prevent piracy, send files instantly, limit downloads to customers, and offer license keys.

Which Selly alternative handles EU/UK VAT and sales tax automatically?

The Selly alternative that handles EU/UK VAT and sales tax automatically is Payhip, a platform that assumes full compliance responsibility by detecting customers in the EU or UK, applying the correct VAT amount per transaction, and submitting the amounts quarterly.

Is there a free Selly alternative?

Yes, Payhip is a free Selly alternative with a free plan and a 5% transaction fee. You can stay on the free plan as long as you’d like, with no need to upgrade. All features are available on the free plan, with no revenue caps for sellers.