The idea for Kajabi was sparked in 2009, and the company was officially founded in 2010 when Kenny Reuter and Travis Rosser joined together to figure out a way to sell a DIY sprinkler toy online. They set out to create a platform that allowed you to sell both digital products.
What is Kajabi?
Kajabi is a platform for selling digital products, including downloads, courses, podcasts, newsletters, coaching, and more. They build tools for creators, educators, and entrepreneurs to help them better educate their audiences. On this platform, you’ll be able to build landing pages, host your website, and manage payments in one place. As of 2026, Kajabi currently has 30,035 live stores on its platform.
How does Kajabi work?
Kajabi works by having creators upload their content to the platform, whether it’s an online course or an ebook. They’ll design their website using a drag-and-drop builder to create everything from landing pages to checkout flows. Once their website is ready, they can start building sales funnels to generate more sales. Once they’ve customized their website and set up all their features, creators are ready to start promoting their product to their audience via social media or ads.
What you need to know about selling on Kajabi
One thing to know about selling on Kajabi is that it’s one of the most expensive platforms to sell digital products. Their Basic plan costs $143 per month, which can be a steep price to pay if you’re a beginner in the ecommerce space. New online sellers would struggle to pay for this subscription, as they work on getting their first few sales. You wouldn’t be able to turn a profit and would start your business in debt if you were paying more than you were making. This isn’t the best platform for beginners to build an online store.
Another setback with Kajabi is that you can only sell five products on their Basic plan, capping your earning potential. To sell an unlimited number of products, you need to pay $399 each month. There are Kajabi alternatives that let you sell unlimited products on their free plans. Overall, most sellers want the freedom to sell as many products as they want without price caps impacting their ability to do so.
Kajabi requires Basic plan users to upgrade to a Growth plan to access the affiliate program feature. Given that most online retailers earn revenue from affiliates, gating this under a more expensive plan can be frustrating, especially since the Basic plan is already a pricey option. There is extensive feature gating on plans, requiring users to upgrade to more expensive tiers to access standard features.
Kajabi is often considered a more difficult platform to learn how to sell on. Features like funnels aren’t intuitive for the average seller, making it too complicated to succeed on the platform. Most digital product creators generate revenue by building an audience on social media or through their blog. Creating a funnel that performs better than a standard checkout process is rare, especially when you aren’t an expert in marketing.
This platform only allows you to sell specific product types, such as courses, coaching programs, communities, newsletters, podcasts, and digital downloads. They currently don’t allow you to sell physical products, which is one of the most popular product types to sell online. Many top sellers will combine physical products, like journals, with courses or coaching products. Not being able to sell physical products alongside your digital ones can prevent you from building additional sales streams.
Is Kajabi the best platform to sell products?
No, Kajabi isn’t the best platform to sell products. The best platform to sell products is Payhip, with its Forever Free plan with only a 5% transaction fee. They offer unlimited products on even the free plan. You’ll be able to sell courses, coaching programs, digital downloads, membership sites, and physical products. They offer advanced marketing tools that are easy for beginners to use, such as email marketing, affiliate marketing programs, and more. To start selling products, sign up for free.