ClickFunnels was founded in 2014 after its founder, Russell Brunson, realized he could help entrepreneurs create and grow their businesses with sales funnels, without needing to know how to code. This bootstrapped business has grown to over $265 million in annual revenue and helps over 150,000 businesses worldwide.
What is ClickFunnels?
ClickFunnels is a SaaS platform that makes it easy for businesses to build websites that have automated sales funnels. This no-code platform helps sellers build a system to improve their customers’ buying experience and increase profitability. On ClickFunnels, you’ll be able to sell digital products, courses, software, newsletter subscriptions, coaching services, memberships, and physical products.
How does ClickFunnels work?
ClickFunnels works by having creators and sellers create a lead magnet landing page for their product that they share on social media or via an ad. The buyer then clicks on the landing page to discover the freebie. They might give their email address if they got a free ebook or a consultation. Then, they’re directed to a sales page where the main offer is shared. Since they’ve already given their email address, they’re automatically sent the main offer to purchase your core product. Then, they’re shown upsells and downsells on the checkout page when they’re about to buy your main product to help boost average order value. People who don’t engage after the freebie receive follow-up emails to help re-engage and convert the sale.
What you need to know about selling on ClickFunnels
ClickFunnels is one of the more expensive platforms for selling your products online. The plans range from $97 to $297 per month. Overall, given that some platforms automatically include upsells, the pricing can be considered steep for a platform that offers funnels. Beginners or small businesses may find the fee more expensive than a platform like Payhip, which offers upsell and cross-sell funnels on its free plan.
Some sellers have noted that their site load times are much slower than with other tools they’ve used. For instance, site speed is one of the major factors in how high you rank in search. The faster your site, the lower your bounce rate. Plus, you get a better boost in sales conversions. Platforms like ClickFunnels have a lot of scripts and code that bog down the page.
ClickFunnels has a steeper learning curve than traditional ecommerce platforms. Not everyone is a savvy marketer who has set up high-converting funnels. Creating funnels isn’t as simple as just setting them up. You need to rigorously test your funnels to continuously improve your conversion rates and maximize your revenue.
Is ClickFunnels the best platform to sell products?
No, ClickFunnels isn’t the best platform to sell products; Payhip is. Payhip is an ecommerce platform with low fees and even a free plan. Plus, you can set up upsells and cross-sells to help you boost your average order value without having to create a complicated funnel system. The intuitive platform makes it easy to set up and launch your digital and physical products. To start selling on Payhip, sign up for free.