Send Owl was founded by entrepreneur George Palmer in the UK in 2010. It was acquired in 2020 by Plotke, who raised money shortly afterwards, making this a venture-backed business. They successfully raised $4.5 million in funding from private investors, such as Stripe.
What is Send Owl?
Send Owl is a headless ecommerce platform for selling digital products. You can sell digital downloads, subscriptions, bundles, courses, software, streaming, physical products, free products with a tip jar, and pre-orders.
How does Send Owl work?
Send Owl sellers first need to create a digital or physical product to sell. After they’ve created their product, they can sign up for this platform and create their product listing. They’ll need to upload the product photos, such as an ebook cover, and write a product description.
Once the product is live on the site, sellers can start promoting it to drive sales. Send Owl does have a marketplace where you can promote your product. You can also run ads, create social media posts, and send email campaigns to promote your products on your Send Owl website.
One thing to keep in mind is that this headless tool isn’t a traditional website builder. You won’t be building a website; instead, you’re just creating the listing. It’s simply a checkout tool you can add to your website, social media, and more.
What you need to know about selling on Send Owl
If you plan to sell on Send Owl, keep in mind that the checkout tool is quite pricey. Since you won’t be building a website with it, you need to pay at least $39 per month. Also, many ecommerce beginners don’t make any sales in the early days because they’re only just learning how to market the product they’ve created. This can lead you into debt, as you’ll still be on the hook for the subscription, even without sales to fund the expense. You can find Send Owl alternatives that don’t charge a monthly subscription.
The platform also feature gates services. For example, you can only make up $10,000 in sales on the lowest plan. You can also only have up to 5,000 orders on this plan. Overall, if you’re planning on building a business for the long-term, you’ll need to keep increasing your plan as your sales revenue grows.
Send Owl isn’t a great platform for high-volume selling. For example, their highest-tier plan is a business plan that costs $299 monthly. However, you can earn up to $200,000 under this plan. If you exceed that amount, there isn’t a pricing plan available to you.
Send Owl also requires an existing website, as it is merely a checkout tool. You’re better off choosing a platform that lets you build a free website to make unlimited sales, such as Payhip. Having to pay for a website and this tool separately can increase your overall operating costs when more affordable options that offer an all-in-one solution are available.
Is Send Owl the best platform to sell products?
No, Send Owl isn’t the best platform for selling digital products; Payhip is. Payhip offers a free, forever plan with no monthly subscription fees, only a 5% transaction fee per sale. Perfect for beginners, this no-code, user-friendly platform lets you build an online store in minutes. You can sell digital and physical products on the platform, such as courses, memberships, digital downloads, physical products, and coaching services. To start selling products online, sign up for free today.