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8 Innovative Types of Gamified Pop-ups for Email Marketing

Gamified Pop-ups are interactive pop-ups with short games in them. They can really increase your email list and conversion rate. They will ask your website visitors to enter their name and email to allow them to play the game for a prize


Spin the wheel

This is the most common type of gamified pop-up. You spin a wheel and it stops on one space that could give you a prize.


Lottery ball

This container of balls will spin and one ball will fall out to give you a prize.

(Pop-up from Popups Smart)



Scratch Card

You click and drag your mouse on a desktop or finger on a phone over the card.

The mouse cursor will be replaced with a coin.

After you scratch the card, it will say you won.

You then will have to enter your email to get the prize.

(You can get this type from Poptin)


Pick a gift


You can choose from a few gift boxes in the pop-up that will give a coupon code.


Falling Gift Game

(example from Adoric)

You have to choose a few falling gift boxes that have parachutes until you find one with a coupon code prize.

Card Dance

It will highlight cards in a circle to select you a coupon.


(Example from SmashPops)


Slot Machine

It will contain a slot machine. All three slots will land on the same thing after you enter your email and name.



Claw Machine

You can move the claw left and right and click the down button to grab a gift.



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