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Selling audio samples online with Demuvi
Sarah McGee

Selling Audio Samples With Demuvi

The digital audio market has grown dramatically in recent years. As consumers, we love having instant access to millions of songs, but how have these changes affected the people behind the music? Seasoned producer and Payhip seller Demuvi talks to us about the new tools and opportunities technology has made available to creators today, and shares where he finds inspiration for his work. 

You’ve worked in sound production as a producer, co-producer and sound designer for over 30 years. How did your journey with music begin?

I started making music as a teenager on a Commodore 64 and an Amiga computer. Due to limited resources, I constantly had to come up with new ways to make music sound good. Back then it was challenging but I learned a lot about sound design and synthesis from it. 

Payhip made it easy to get my new products out on the market. Setting up a shop was simple and when I ran into any difficulty, I always got direct help from support. 

Today, much of my musical work involves creating presets for virtual synthesizers, which help professionals as well as newcomers produce their music more easily. I also specialize in recreating sounds, as you can hear for yourself with my “Popular Sounds” expansions. These are scratch-made replicas of sounds from the 80s and 90s, with sounds from the 70s and 2000s in the works. 

Where do you take your inspiration from?

My main focus is on the music of the 80s and 90s. I was curious as to whether it was possible to reconstruct the sounds of these decades with a software synthesizer and then create presets which can be played on the keyboard. So you could say that my main inspiration comes from the past.

How has technology affected your creative process?

Software synthesizers have improved so much that hardware synths are almost no longer needed, in my opinion. Anyone who still uses hardware synths today does it out of joy and nostalgia, but in terms of sound technology I see far more potential in software synths in the future. This, of course, makes it easy to get creative on computers and greatly simplifies the process.


What changes in the sound design market have you observed? Has the customer profile or demand for related products changed significantly?

The sound design market is huge, and so are the number of players. I think I’ve found a few fans with my replications and I’m glad there are people who share my passion for older sounds. 

I don’t think much has changed in the past few years other than the technical aspect. Computers are getting stronger and software will create even more possibilities. That’s the future and it’s exactly what I predicted 25 years ago, when computers couldn’t produce sounds like they can today. Technology proved me right.


Which tools have you found the most useful in creating digital music and sounds?

I work with Ableton Live Suite 11, Serum, Sylenth1, VPS Avenger, Parawave Rapid and the entire Native Instruments Komplete 13 Collector’s Edition. I also create many sounds from scratch, mainly with Serum and VPS Avenger Plugins.


How has Payhip helped you promote and sell your products and/or services?

Payhip made it easy to get my new products out on the market. Setting up a shop was simple and when I ran into any difficulty, I always got direct help from support. 

Demuvi provides a wide range of synth presets for producers of all levels. Check out the entire collection of sounds as well as the glowing reviews his products are receiving from fans across the globe here.

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