A great product does not automatically create a successful business. You can have an excellent product. You can provide a valuable service. You can have a professional website. You can have an attractive brand. You can have thousands of social media...

Business Diagnosis #2 You started the business. You found the first customer. You made the first sale. You created the product. You handled the finances. You answered the phone. You solved the problems. You dealt with suppliers. You managed the staf...

Business Health Assessment: Revenue Is Only One Sign of Business Health Your business can be making money and still be unhealthy. That statement may sound strange. After all, isn't revenue one of the clearest signs that a business is working? Y...

As a founder, build your business around who your customer is, what they need, and how you will help them find the solution that meet that need. These are the three pillars every successful customer value strategy should be built upon. In this arti...

The difference between launching a business and being ready to build one. There is a moment every entrepreneur eventually reaches. The idea is there. The logo is ready. The website is almost finished. Social media accounts have been created. Perhaps...

Think Like a Doctor When you visit a doctor, they don't normally walk into the room and immediately say:"Take this medicine." They first ask questions. They examine you. They measure. They investigate. They identify the problem. Then they prescribe....