Rebranding Launch Plan & Marketing Cutover Tracker: Hotel Rebrand Launch Plan and Cutover Checklist

Full description

For general managers, marketing managers and owners who relaunch a hotel or outlet under a new brand. The workbook counts back from the launch date. Asset Register holds 94 sample items across 6 areas (brand assets, signage, digital listings, collateral, systems, people and comms) with lead times, a 20% buffer on print and sign, order-by dates, permit status and a flag. Launch Calendar lists 33 tasks in five phases with start, finish, status and weekly bars. Cutover Day sequences 25 launch-day steps by dependency and duration. The Dashboard shows days to launch, readiness by area and the weekly load of orders. The Word plan gives you launch principles, roles, forms, a run sheet, a staff briefing script, guest messages and a post-launch review.

What is inside

• Rebrand_Launch_Tracker.xlsx: 7 tabs, 863 formulas, 2 native charts, 16 drop-down and input rules
• Asset Register: 94 sample items in 6 areas plus 26 spare rows; order-by date, permit check and 7 flags
• Launch Calendar: 33 tasks in 5 phases, 22 weekly bar columns drawn by conditional formatting, 12 spare rows
• Cutover Day: 25 sample steps with dependencies, durations, start and end times
• Dashboard with 7 tiles, a check tile, 2 charts and two tables; 8 integrity checks
• Rebrand_Launch_Plan.docx and PDF: 9 pages with principles, roles, asset and signage forms, listing sheet, proof approval, run sheet, briefing script, guest messages and a worked example
• README.txt and LICENSE-and-Terms.txt

How it works

1. Enter the launch date, status date, buffer and promotion budget on Settings.
2. List assets, signs, listings, collateral and system changes with lead time and days needed before launch.
3. Update status and permits each week. Chase every Permit blocker and Order late flag.
4. Track tasks on the calendar, rehearse the cutover day and run the launch with the printed plan.

Details

• Formats: 1 Excel workbook (.xlsx), 1 launch plan in Word (.docx) and PDF, English
• Software: Excel 2016 or later, or LibreOffice Calc 7 or later
• No macros, no external links, no data tables, no array formulas
• 3 files plus README and license; instant digital download

Good to know

• Sample data is illustrative. Replace it with your own figures.
• Permit rules and lead times differ locally. The files are planning tools, not legal advice. Verify local requirements before ordering signs.
• Single-user license. Do not redistribute.

FAQ

How is the order-by date calculated?

Launch date minus the days before launch the item must be ready, minus its lead time. Print and sign items get a 20% buffer on lead time, which you can change on Settings.

What does Permit blocker mean?

The item needs a permit, the permit is not granted and the order-by date is within your permit window (30 days in the sample).

Can I move the launch date?

Yes. Change it on Settings. Order-by dates, calendar dates, weekly bars and flags all move with it.

Does it cover a restaurant or menu relaunch?

Yes. The sample includes menus, drink lists, tasting rounds, recipe costing, menu design and print tasks, and the same method works for any concept relaunch.

Do I need macros?

No. The weekly bars use conditional formatting and every result is a standard worksheet formula.