What are the benefits of email marketing?
With the merging of social media and email marketing, readers can engage authors in a much more immediate and interactive manner.
Email marketing gives readers a reason to respond quickly. The “call-to-action” in every email – whether it’s a coupon or a link to a particular ebook or offer – pulls readers in and lends an urgency to the situation.
With email, you can strengthen your author platform recognition with new and potential readers, and extend your reach when people forward or share your ebook with a friend.
With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.