Have you ever spent hours after hours playing some new action or
adventure game that you just couldn’t seem to get away from?
Have you ever found yourself burning out your mouse in an effort to save
the little yellow guy from the hungry ghosts that were relentless in their
chase around the maze?
If you’re anything like me, you’re guilty of a little gamer’s addiction, even if
it’s only every once in awhile. In fact, most everyone has found themselves
lost in the midst of a game that we just couldn’t peel ourselves away from.
We never meant to spend three hours blasting asteroids back into space
but hey, the time just got away from us.
And we all deserve our little guilty pleasures…
But what if we could exploit the addictive nature of the gaming platform
to transform our marketing campaigns into mind-blowing traffic magnets
that drive in new customers and ultimately, influence user behavior?
What if we could use the mechanics of gaming to keep customers glued to
our offers, while maximizing our brand power all at the same time?