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List Building On A Budget

TABLE OF CONTENTS

INTRODUCTION .............................................................................. 6

CHAPTER 1: WHY A MAILING LIST? ................................................. 8
Summary: Benefits of email marketing ..................................... 11

CHAPTER 2: CRUCIAL TOOLS FOR BUILDING YOUR MAILING LIST .. 12
AUTORESPONDER ............................................................................... 13
CHOOSING THE RIGHT AUTORESPONDER ................................................ 15
MORE USES FOR AUTORESPONDERS ...................................................... 18
Summary: Uses of Autoresponders ............................................ 24

CHAPTER 3: GETTING PEOPLE TO SIGN UP .................................... 25
HOW TO BUILD A SQUEEZE PAGE .......................................................... 26
Persuasive Writing for a Squeeze Page ..................................... 26
USING INCENTIVES ............................................................................. 28
THE QUALITY OF YOUR BRAND ............................................................. 30
How to Drive Subscribers ........................................................... 32

CHAPTER 4: LIST HYGIENE AND WRITING EMAILS THAT GET OPENED ......33
LIST HYGIENE .................................................................................... 34
Preventing Spam ........................................................................ 36
Double Opt-In ............................................................................ 37
KEEPING PEOPLE ENGAGED .................................................................. 39
THE BEST SUBJECT HEADINGS .............................................................. 40
FOR YOUR CONVENIENCE: A LIST OF SPAM TERMS TO AVOID IN YOUR EMAILS....40
Summary: Writing Emails That Get Opened .............................. 41

CHAPTER 5: GETTING PEOPLE TO YOUR OPT-IN FORM ON THE CHEAP ........ 42
Run a Blog .................................................................................. 43
Web Design ................................................................................ 43
Competitions, Giveaways, And Tools ......................................... 44
In-Person .................................................................................... 45
Use a Pop-Over .......................................................................... 45
Summary: Getting People to Your List ....................................... 45

CONCLUSION: LIST BUILDING ON A BUDGET ................................. 46

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