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The Branding Formula

The Branding Formula

Branding is very similar to advertising but at a deeper level. Branding
is about encouraging a potential customer to seriously consider a
product by the fact that the said product is uniquely different and
better than its competitors.
In the current “market place” where there are so many products to
choose from, it can get quite competitive, thus attracting the
customer to stay loyal or consider and alternative product is very
important.

Good branding styles also helps to confirm the credibility of the
product advertised. If the product has a few competitors, as most
products do, there is a need to ensure the customer is very aware of
the benefits in making a particular choice. This is where the branding
element comes in.
Being able to connect with a potential customer on a more personal
level of emotional level is definitely an advantage. Therefore good
branding styles needs to focus on making the sales pitch based on
these sentiments.


You will get the following files:

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