For decades, business marketers have waltzed into budgeting meetings not always being able to justify how they spent prior funds or how such spending made a difference in the marketing of the company's product. However, this did not stop them from requesting even more marketing dollars for big-ticket events and flashy television and radio ads to get the message out and build up the brand
THE CHALLENGE OF MARKETING
To most business owners, marketing means two things, selling and advertising. However, your business will be more successful if, every once in a while, you take the time to thoroughly analyze your business, services and products as a whole related to your competitors, customers, trends of society and region as well as current conditions.