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RES 351 Entire Course

RES 351 Entire Course


RES 351 Week 1 Current Events in Business Research

Resources: The
University Library or the Electronic Reserve Readings

 Find an article in the University Library that contains a research study
in the functional area of your own job or a functional area you desire to be a
part of someday.

 Write a 700- to 1,050-word summary:

Describe the business research process followed in the study in the
article. 


Identify the
research problem and the research method used. 

Discuss how
the research is solving the problem within the chosen functional
area. 

Identify
other potential applications using business research within this
functional area or related areas.



Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your Assignment.

 

 

RES
351 Week 2 Business Research Ethics

Resources: The
University Library or the Electronic Reserve Readings

 Identify a business research project in your own business or
locate a business research article in the library. This project should be one
that you perceive to be conducted in an ethical manner.

 Write a 700- to
1,050-word paper in which you create a set of ethical research guidelines for
the research:


Summarize the
business research project or article.

What
unethical research practices should be avoided in this project?

Which
particular parties involved in the research could face injury? What
injuries could occur?

How could
unethical behavior in this research affect the organization, the
individual, and society?

How could the
unethical behavior be monitored or resolved if found to be occurring?



Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your Assignment.

 

 

RES
351 Week 2 Preparing to Conduct Business Research: Part 1

Select an issue, opportunity, or problem facing an
organization.

 Write a 700- to
1,050-word proposal that addresses the following questions:


Describe the
selected issue, opportunity, or problem facing the organization.

Discuss the
significance, scope, magnitude, and feasibility of finding a solution to
the issue, opportunity, or problem.

Justify why
the chosen issue, opportunity, or problem facing the organization is
important to be researched and whether it can be solved with business
research.



Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your Assignment.

 

 

RES
351 Week 3 Stages of the Research Process

Resources: The
University Library or the Electronic Reserve Readings

 Find at least two business research peer-reviewed articles in the University
Library.

 Write a 700- to
1,050-word paper in which you practice identifying the critical first stage of
developing any research study:


State the
purpose of the business research for each article.

Determine the
research questions and hypotheses being researched in each article.

Identify the
dependent and independent variables being manipulated or measured in each
article.



Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your Assignment.

 

 

RES
351 Week 3 Preparing to Conduct Business Research: Part 2

Build on the
business problem identified in Preparing to Conduct Business Research: Part 1.

 Write a 700- to
1,050-word paper that addresses the following questions:


What are the
key business objectives?

What are the
questions that must be researched?

What are the
hypotheses and variables that must be considered?

What ethical
considerations must you take into account?

Define the
purpose of the research.



Format your paper consistent with APA guidelines.

 Click the Assignment Files tab to submit your assignment.

 

 

RES
351 Week 4 Preparing to Conduct Business Research: Part 3

Build on the work
you conducted in Preparing to Conduct Business Research: Parts 1-2.

 Discuss whether your business problem could primarily be
solved using a qualitative or quantitative research design and also discuss the
benefits of using a both designs in your research.

 Write a 700- to 1,050-word paper that addresses the
following questions:


Which design
(qualitative or quantitative) will become the primary research design?

How can you
most effectively use the power of both designs?

What are the
drawbacks of just using one design to research the problem?



Discuss the insights each type of design will
generate and the importance of having those insights to solve the business
problem.

 Format your paper
consistent with APA guidelines.

Click the Assignment Files tab to submit
your assignment.

 

 

RES
351 Week 5 Understanding Business Research Terms and Concepts: Part 2

Research at least three quantitative data collection instruments and sampling
methods available to researchers using the text and additional resources from
the University Library.  

 Identify two articles in the University Library: one in
which the business problem is researched using a descriptive statistical method
and another using an inferential method.

 Summarize each of the data collection instruments,
sampling methods, and the statistical methods.

 Write a 1,050- to 1,400-word paper in which you compare
and contrast each of the approaches:


What are the
strengths and weaknesses of each sampling approach?

What are the
specific situations in which you would choose to use each of the
instruments and designs?

What are the
strengths and weaknesses of each statistical approach?

How can they
be used most effectively in a combined approach?

Which methods
are more appropriate for research in your own business and functional
area?



Format your paper consistent with APA
guidelines. 

Click the Assignment Files tab
to submit your assignment.

 

 

RES
351 Week 5 Preparing to Conduct Business Research: Part 4

Build on the work
you conducted in Preparing to Conduct Business Research: Parts 1-3.

 Develop or select the instruments your team will use to
collect data and conduct interviews and the appropriate sampling or research
methods for your quantitative design.

 Write a 700- to 1,050-word paper that addresses the
following questions:

 Develop the overall data analysis approach and quantitative
and qualitative result reporting:


How will you
have access to the population to be sampled or interviewed?

What are the
instruments you will use to collect data or qualitative information?

What is the
appropriate sampling method?

What sampling
frame will be used?

What is the
appropriate sampling size?

How will the
sample size be determined?

Which
qualitative methods will be used and why?

Which
statistical tests will be used and why?

How will the
results and insights be displayed?

What
conclusions should be made if the hypothesis is found to be correct or if
it is incorrect?



Discuss the timing and resources required to conduct
this research effort and how you will use the insights developed from the study
to influence an improvement in the business process or attempt further
research.

 Format your paper consistent with APA guidelines.

 Combine the four parts of the Preparing to Conduct
Business Research assignment to develop a Microsoft® PowerPoint® presentation
of at least 4-6 slides representing a research brief to senior management.

 Include the following elements:


Business
problem being solved through research

Significance,
scope, magnitude, and feasibility of finding a solution to the issue,
opportunity, or problem

Research
question, hypothesis, and variables

Research
design

Instrument
you developed or selected

Sampling
method

Overall data
analysis approach

Result
reporting

Ethical
considerations



Click the Assignment Files tab to submit your assignment.

 

 

RES
351 Week 1 DQs

1、Why must business managers understand the importance of business
research and how it is used in their organizations?

2、What are the essential tenets of the scientific method,
and why is the scientific method important to business research?

 

RES
351 Week 2 DQs

1、Explain the difference between a research question and a
hypothesis.  Using your current or
previous place of employment as a starting point, provide one or more research
question and then develop two appropriate hypotheses.

2、You are the supervisor of a call center.  Lately, there have been many misdirected or
dropped calls. Develop one or two research questions and three hypotheses that
might account for misdirected or dropped calls.

 

RES
351 Week 3 DQs

1、Jake
and 10 other consumers were invited to participate in a focus group to discuss
their experience with using the Apple® iPhone® mobile digital device. Develop a set of questions
the focus group moderator might ask to gain a better understanding of their
experience.

2、What is survey research? What are
the advantages and disadvantages of using surveys to collect data? Describe a
research situation where survey research is appropriate and explain why.

3、What
essential characteristics distinguish a true experiment from other research
designs? What ethical problems do you see in conducting experiments with
humans?    

 

RES
351 Week 4 DQs

During the 2010 Super Bowl®
game, the Snickers™ candy bar campaign was voted the best ad among men and
women 18 and older and youth 18 or younger. The ad featured a neighborhood
football game in which one of the players, who has dwindling energy, is tackled
again and again. His teammates tell him, “You play like Betty White!” The
80-year-old actress and comedian appears in the ad as the football player being
tackled. If you were the owner of the ADBOWL® website, how would you draw the
sample to measure the best ad that aired during the Super Bowl® game among the
three groups of interest? 

What special problem do
open-ended questions have?

 

What special problem do
open-ended questions have? How can these be minimized? In what situations are
open-ended question most useful?

 

RES
351 Week 5 DQs

Distinguish between a Z- test and a T –test.  Provide an example of each one that might be
appropriate for your current or previous place of employment.

You will get a ZIP (837KB) file

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