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RES 351 All DQs

RES 351 All DQs

RES 351 Week 1 DQs

1、Why must business managers understand the importance of business
research and how it is used in their organizations?

2、What are the essential tenets of the scientific method,
and why is the scientific method important to business research?


351 Week 2 DQs

1、Explain the difference between a research question and a
hypothesis.  Using your current or
previous place of employment as a starting point, provide one or more research
question and then develop two appropriate hypotheses.

2、You are the supervisor of a call center.  Lately, there have been many misdirected or
dropped calls. Develop one or two research questions and three hypotheses that
might account for misdirected or dropped calls.


351 Week 3 DQs

and 10 other consumers were invited to participate in a focus group to discuss
their experience with using the Apple® iPhone® mobile digital device. Develop a set of questions
the focus group moderator might ask to gain a better understanding of their

2、What is survey research? What are
the advantages and disadvantages of using surveys to collect data? Describe a
research situation where survey research is appropriate and explain why.

essential characteristics distinguish a true experiment from other research
designs? What ethical problems do you see in conducting experiments with


351 Week 4 DQs

During the 2010 Super Bowl®
game, the Snickers™ candy bar campaign was voted the best ad among men and
women 18 and older and youth 18 or younger. The ad featured a neighborhood
football game in which one of the players, who has dwindling energy, is tackled
again and again. His teammates tell him, “You play like Betty White!” The
80-year-old actress and comedian appears in the ad as the football player being
tackled. If you were the owner of the ADBOWL® website, how would you draw the
sample to measure the best ad that aired during the Super Bowl® game among the
three groups of interest? 

What special problem do
open-ended questions have?


What special problem do
open-ended questions have? How can these be minimized? In what situations are
open-ended question most useful?


351 Week 5 DQs

Distinguish between a Z- test and a T –test.  Provide an example of each one that might be
appropriate for your current or previous place of employment.

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