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MKT 498 Practice: Week 1 Discussion Question 2

MKT 498 Practice: Week 1 Discussion Question 2

Respond to this week’s discussion.

Post your response to the discussion area



Start-up business; brand image


Select ONE of the following to respond to as your second DQ for Week 1. Please be kind enough to copy/paste the question you have selected at the beginning of your response.




Henry and Becky Thompson plan to open a new floral and gift shop in Orlando, Florida. They want to project a trendy, upscale, and fashionable image. They are trying to decide on a name and a logo. What should be the name of the company? What kind of logo should be developed?


Brand image affects purchase decisions. Identify two brands you consider to hold a positive image, and explain why. Identify two brands that you believe should either change or rejuvenate their brand images, and explain why. How can the change or rejuvenation be accomplished for each brand?

You will get a DOC (24KB) file

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