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Perfect Phrases for Presenting Business Strategies (Perfect Phrases Series)

THE RIGHT PHRASE FOR THE RIGHT SITUATION―EVERY TIME

Your new business strategy isn’t going to sell itself. It’s up to you to convince top decision makers to take the organization in the right direction. This is the most important presentation of your career, and your choice of words and phrases will mean the difference between success and failure.

Perfect Phrases for Presenting Business Strategies provides the language you need to:
  • Grab your audience’s attention in the first few seconds
  • Summarize your strategy in two sentences
  • Prove that your plan is a plan for growth
  • Explain the costs and resources involved
  • Detail the profits your company will make


Use Perfect Phrases for Presenting Business Strategies as a springboard for both organizational and personal success!

Contents:

Part One: Making Listeners Comfortable 
Chapter 1 Craft the Opening Statement 
External Strategies
Internal Strategies
Chapter 2 Show Careful Consideration 
External Strategies 
Internal Strategies 
Chapter 3 Introduce the Strategy 
External Strategies 
Internal Strategies 
Chapter 4 Address Listeners’ Expected Concerns
External Strategies 
Internal Strategies 
Chapter 5 Show the Strategy as a Response 
External Strategies 
Internal Strategies 
Chapter 6 Demonstrate a Good Fit 
External Strategies 
Internal Strategies 
Part Two: Delivering the Power 
Chapter 7 Explain the Future Fit 
External Strategies 
Internal Strategies 
Chapter 8 Grow the Company 
External Strategies
Internal Strategies 
Chapter 9 Add Value to Customers 
External Strategies 
Internal Strategies 
Chapter 10 Detail the Costs 
External Strategies 
Internal Strategies 
Chapter 11 Making Money 
External Strategies 
Internal Strategies 
Part Three: Closing Out: Getting Commitments 
Chapter 12 Explain the Key Tasks 
External Strategies 
Internal Strategies 
Chapter 13 Detail the Advantages 
External Strategies
Internal Strategies 
Chapter 14 Ask for Action 
External Strategies
Internal Strategies
Part Four: Sample Presentations
Chapter 15 Sample Presentations—External Strategies
Presentation to Management—Create a Competitive Advantage
Presentation to Action-Oriented People—Solve a Problem
Presentation to Analytical People—Improve Performance
Presentation to Conservative Listeners—Address a New Opportunity 
Chapter 16 Sample Presentations—
Internal Strategies

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