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Edu Tech Business Plan QFT1 – IT Management Capstone Project – QFT1 Contents Executive Summary 4 Company Identification 4 Mission of the company 4 Explanation 4 Business Goals 5 Keys to Success 5 Co

    Edu Tech Business Plan

                                                 

QFT1 – IT Management Capstone Project – QFT1

 

Contents

Executive Summary. 4

Company Identification. 4

Mission of the company. 4

Explanation. 4

Business Goals. 5

Keys to Success. 5

Company Summary. 6

Industry History. 6

Legal Form of Ownership. 6

Location and Facilities. 7

Management Structure. 7

Products and Services: 8

Market Analysis. 11

Target Market 11

Industry Analysis. 12

As we know everything pretty much depended on the computers and technology for any business or organization either it’s small or large. Likewise mentioned above Edu Products in the Products and Services section are also important component for education institutions and other business organizations. According to Apps Run, Worldwide Education Applications Market to reach $6.1 billion by 2020, compared with $5.4 billion in 2015 at a compound annual growth rate of 2.2% (Markovski & Pang, 2016). 12

In 2015, the global Education applications market grew 4% to approach nearly $5.4 billion in license, maintenance and subscription revenues. Last year Blackboard led the pack with 11% market share and $570 million in Education product revenues, riding on a 9% jump in license, maintenance and subscription revenues. Oracle was No.2 achieving 9% share, Ellucian was the third at 8% and SAP and Microsoft were fourth and fifth place with 5% and 5%, respectively (Markovski & Pang, 2016). The global Education applications are continue to grow day by day based on the demands and the advance technology. 12

SWOT Analysis. 13

·        Strengths. 13

·        Weaknesses. 14

·        Opportunities. 14

·        Threats. 15

Market Strategy. 16

4Ps. 16

Price. 16

Product 16

Promotion. 17

Place. 17

Price List 17

Promotional Strategy. 17

Promotions schedule. 19

Sales Forecast 20

Implementation Strategy. 21

Overall Strategy. 22

Monitoring Plan. 22

Financial Plan. 23

Financial Projections. 23

Financial position. 23

Estimated Capital/Investment Needs. 24

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