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C716 Business Communication Task 1 The importance of incorporating cultural sensitivity when interacting with international clients Western Governors University In today’s boom global economy, it’s expected to do business with companies from the world o

C716 Business Communication Task 1

The importance of incorporating cultural sensitivity when interacting with international clients

Western Governors University

 

                In today’s boom global economy, it’s expected to do business with companies from the world over. It’s crucial to be mindful of the culture and customs of the people you are engaged with whether it’s establishing a new office on another continent or collaborating with manufacturers of a new product line. If proper steps are not taken, communication barriers can impact many trade deals, hijack meetings, and create irreparable damage with clients.

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