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HUM 186 Week 5 Effects of Advertising Presentation

HUM 186 Week 5 Effects of Advertising Presentation
 

This course concludes with a look at advertising and the culture of consumerism. You will have the opportunity to choose a product or service and highlight how you have seen it being advertising.

You will also have an opportunity in this assignment to explain your thoughts regarding how media affects culture and how you can continue developing your media literacy.

Choose a product or service from these examples:

 

 

 

Fast food
 

 

Class of consumer product
 

 

Personal care
 

 

Automobile
 

 

 

Research the Internet to analyze how that product or service has been advertised.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:

 

 

 

Who determines ethical standards for advertising?
 

 

In what ways has advertising affected American culture?
 

 

What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
 

 

Discuss some of the critical issues that may arise from the following areas: 

 

 

 

Children and advertising
 

 

Advertising in schools
 

 

Health and advertising
 

 

Political advertising
 

 

 

 
 

 

Find one example of a commercial that strikes you as particularly creative and appealing: 

 

 

 

What are the elements that are unusual?
 

 

What is the target group of the commercial?
 

 

How does the commercial appeal to consumers?
 

 

Why do you believe this commercial to be effective in brand name recognition?
 

 

How are ethical standards met (or pushed to their limits)?
 

 

 

 
 

 

 

Include detailed speaker notes and images that support your content. Each slide should have 3 to 4 bullets of text which are a high-level overview of what’s included in your speaker notes. You may write the speaker notes in the notes section of your selected presentation tool or in a separate Word document.

List any references on the last slide.

Click the Assignment Files tab to submit your assignment.

You will get a ZIP (2MB) file

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